Freeze the Fear with Wim Hof

(Reality/ent., 60 min. eps.) This entertaining and informative reality series is built around the benefits of extreme-cold therapy and the Wim Hof method. Eight celebrities live together in a tented dwelling in mountainous, sub-zero temperatures, where they face a series of unique challenges that test them to their limits, both physically and mentally.

Distributor: BBC Studios

Time Slot: Prime time

Perfect Pitch: “From ice barrel baths to swimming under a frozen lake, the celebrities are guided through radical challenges by extreme athlete Wim Hof, using his signature breathing techniques. Their aim is to reap the rewards of cold-water therapy and emerge happier, healthier and stronger—set to conquer the ultimate challenge of leaping backward from a 500-foot bridge.” —Andre Renaud, SVP, Global Format Sales

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